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Creating and building your startup can be scary. You might even be unsure of how to get your feet off the ground.


But luckily, there is SEO!


From gaining a higher ranking on search engines, increasing visibility, and increasing traffic and conversions, there are many benefits to using SEO. And here’s how you can get started…


  • Content Optimized for SEO

It’s one thing to have content, but it’s another to have content that is optimized for SEO to improve organic search rankings.


To accomplish this, do keyword research and use relevant targeted keywords in your content.


Tools from SEMRush can even analyze your content and give you tips on how to improve it.


Other ways to optimize your content for SEO include using long-tail keywords and targeted phrases instead of just keywords.


It helps to use a planner to keep track of the keywords you use and how effective they are.


The most important aspect of your content is quality. Content should be high-quality that is rich in content and relevant to your site so visitors will stay longer on your website.


  • Inside Content – Use Heading Tags

The format of your content is almost as important as the quality of your content. And to help properly index your website, headings are the trick!


H1 Tags

H1 tags should be seen by users and search engines. Always try to include the main target keyword and use only one per page.


H2 Tags 

To break up your content, especially if it is long from, use H2 tags to separate your content into chapters.


H3 Tags

H3 tags are subheadings within H2 tags. These are mainly seen on blog posts since they set apart content, making it more valuable to readers and easier to read!


  • Images Optimized for SEO

Just like with your content, images need to be optimized for SEO too!


Visual images are needed in your content and since they can be searched, optimizing your images for SEO is more important than ever.

Start by using relevant images and placing them in a relevant section of the keyword. In fact, next to the keyword will help it rank higher.

Make sure to name the image accordingly and pay attention to load speed. Larger photos will take longer to load.

Create a sitemap using Google Search Console. This will improve search engine access to your images so they show up in an image search.

Did you know that Image captions are read 300 percent more times than the article itself? Always include a caption with your image that is attention-grabbing, includes specific keywords, and is formatted similar to your headlines.

  • Inside Images – Image Alt Tag

To dig deeper into optimizing your images for SEO, make sure to include an image alt tag. This is where you describe the image and helps search engines to understand and index correctly.

Also, when an image is unable to be displayed or loaded, the image alt tag will show.

Just remember to not use too many keywords in your image alt tag, but be specific and relevant. Keep the detailed description under 125 years and avoid using the term “image of”.

IVIO Marketing Agency

Looking for a digital marketing agency in Phoenix to help with your SEO? IVIO Agency is located in the heart of Phoenix and offers a comprehensive plan to help your startup blossom.