When we look at the most beautiful women in the world, now and in the past, one of the key things to remember is that their looks come at a financial cost. The beauty industry here in the UK is worth billions and most women spend hundreds, even thousands, each year on beauty products and treatments.
What the celebrities spend
Let’s look at the top end of the scale to start with – what the celebrities spend to look at good as they do. Two popular current examples are Kim Kardashian and Kylie Jenner, with millions of social media followers, huge TV shows and the adoration of fans around the world.
According to a survey conducted by My Voucher Codes, this comes at a substantial cost both financially and in terms of time. According to the study, Kim Kardashian takes at least two hours to do her makeup and uses around £2300 worth of products as part of that daily routine. Of course, she also makes a fortune from her own range of products that is worth around £2.8 million.
Likewise, Kylie Jenner spends around two hours doing her makeup and spends around £2800 every time. But again, she also generates a huge amount of income from selling these products to others with her income from beauty products, clothing books, posters and other merchandise said to total around £16.5 million a year.
Beauty vloggers
Nor is it just the very top level of celebrities that are making money from their beauty regimes and from their social media following. Flux Magazine looked at the top beauty vloggers and bloggers to see what kind of following and income they have:
- Michelle Phan – subscribers: 6 million, earnings £2.1 million a year
- Zoella – subscribers: 4 million, earnings £50k a month
- Tanya Burr – subscribers: 2.8 million, earnings £20k a month
When you look at the amount of month most people spend on beauty products, this all makes perfect sense. For example, the 19-24 age group spend over £1700 a year on such products while their 25-34 age group increase this to over £2000. It increases another £100 a year in the 35-44 age group and another £100 again in the 45-54 age group. The last group, 55-64, reduces slightly but still spend an average £2190 a year on such products.
Saving money
Of course, there are ways to save money on these beauty products. Watching for sales is one effective way while searching for discount vouchers can see a substantial saving. Trying beauty boxes is another way to get the best products for a bargain price with companies such as Glossybox and Birchbox offering a range of travel or full sized items for as little as £10 a time.
